BOOK REVIEW: Spending Advertising Money in the Digital Age

Authors: Hamish Pringle, Jim Marshall 
Publisher: Kogan Page
Reviewer: Katy Sears, media director at Strange & Dawson, a Harte-Hanks agency

I had high expectations for Spending Advertising Money in the Digital Age. I thought it would explore how today’s advertising budgets should be prioritised in line with the explosion and impact of digital channels. And I hoped it would share ideas and insights for dynamic campaigns in the world of ideas-first activity and channel-neutral planning.

I have to say, I was disappointed.