Book Review: The thought leadership manual – How to grab your clients' attention with powerful ideas
The thought leadership manual fits neatly into the current discussion about content marketing and curation. Today, we all blog and produce content which is aimed at improving our SEO and enhancing the position of authority that we hold within our sector. This is particularly important for the B2B sector, where the standard use of social media has limited impact, and evidence reinforcing rational discussion is essential. Therefore the positioning of organisations through their content is becoming increasingly important.