Book Review: Traction - How any startup can achieve explosive customer growth
Traction is an interesting read but definitely most relevant either to client-side start-up business looking to do or buy-in marketing, or for marketing agencies that work with a lot of start-ups.
It’s got a useful perspective on what marketing looks like to non-marketers and there are some interesting insights into how investors might view a business, so in terms of understanding what matters to start-up entrepreneurs when they procure marketing services its certainly a good read.
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