BOOK REVIEW:The B2B Content Marketing Cookbook

Author: Marketecture
Publisher: Marketecture
Reviewer: Fraser Jones, marketing manager, OnTrack International 

Billed as 'Ideas, frameworks and shortcuts to help B2B marketers serve up a hearty meal of piping hot leads.' This little book certainly caught my eye. Having successfully implemented a lead generation strategy in our business I was eager to see how I could benchmark and build on our content marketing.

From the outset the authors are explicit in the fact that the book is a framework for a content marketing strategy to drive leads. It is not, and does not pretend to be, a book about lead nurturing.