BRAND MAKEOVER: Juniper Networks
Who or what are you?
Juniper Networks is a global organisation which designs and sells Internet Protocol (IP) network solutions and services. From devices to data centres, Juniper delivers software, silicon and systems to aid the experience and economics of networking. The company's customer base includes the majority of the world's top fixed and mobile service providers, most of the Fortune 100 enterprise brands, and many government and defence organisations. In October last year, Juniper unveiled a transformation of its overarching business focus in what was the largest corporate change undertaken in the company's thirteen years of trading. At the heart of this transformation was a worldwide relaunch.
What was the problem?