BRAND MAKEOVER: OpenBet
Who or what are you?
OpenBet (formerly Orbis Technology) is the leading sportsbook and gaming software supplier to the biggest names in the betting business including William Hill, Ladbrokes, Paddy Power, Betfair and Skybet. Our B2B products cover all areas of online gaming including Sportsbook, Casino, Poker and OpenBet Retail providing hardware technology and software solutions to high street
What's the problem?
As the market leader in software innovation and betting technology, we wanted a bold new brand to reinforce our number one positioning. We are also a young and dynamic company and we didn't feel that the old name and branding reflected that.