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BRANDING: B2B beats retail slump

The high street has taken a 
beating over the last year but it seems B2B businesses with retail outlets appear to have weathered the storm better than their B2C counterparts. Lucy Fisher investigates 
what they are doing right

It is often said the retail world is fiercely competitive. As shoppers move online and many consumers and businesses continue to struggle with cashflow, the list of household names that have gone out of business keeps growing. The most recent casualties include, Jessops, Republic, Blockbuster and HMV.