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BRANDING: Best brand 2007 - Deloitte

We reveal why we awarded Deloitte 'Best brand of 2007'

The importance of staff in delivery of brand promise has been touted so often in the pages of this magazine that it almost seems like a cliché. But despite this, internal engagement with brand is something which too few organisations appear able to pay any more than lip service to. All too often, it's an objective that gets forgotten about in preoccupation with external communications and the race for ROI.