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BRANDING: Conspicuous collateral

The importance of printed branded collateral in B2B marketing 

When the latest, most exciting technological development is supposed to supersede all others, some might argue that SMEs could save a lot of money by rejecting business cards, letterhead and brochures in favour of a stupendous website. However, the human race evolves rather more slowly than the technology designed for it, so we are still tactile and respond to the satisfying feeling of a piece of quality, well designed print.