BRANDING: Guarding your B2B brand online
Seven simple tips for getting B2B branding right
They used to say branding didn't matter to B2B, that price was everything. This perception has changed in recent times, and B2B websites are adapting the B2C lessons to their own particular needs
However, there are important differences - so here's our guide to getting it right, avoiding getting it wrong, and guarding your most powerful asset: your brand.