BRANDING: Making infographics work for you

Infographics have increased in popularity as a B2B marketing tool in recent years – but what’s the key to making them work for you? We investigate

As a marketer you’ve probably come across the odd infographic in your time, but how far do you think the medium dates back? A few years? A few decades? Try several thousand centuries and you may be getting close. Infographics, or “visual representations of data, information or knowledge,” as Wikipedia calls them, are believed to date back to around 7500BC, when early humans created cave paintings and, later, maps. Scientists, mathematicians and designers have long used pictorial representations of information in their everyday work. But marketers – well, we’re only really just cottoning onto their benefits.