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BRANDING: Protecting your brand online

10 simple ways to protect your B2B brand's online presence

It might seem like an obvious statement to anyone who understands the power of brands, but the minute a brand is put online it is all too often left to roam free, ungoverned by the same discipline we would expect in the offline world.

Why? The web is a publication channel that can be difficult to control, especially for global corporations. Most companies struggle to retain order online, firefighting errors and inconsistencies on a daily basis. And because they don't have good visibility about what's actually out there on their websites, most problems are only identified and corrected long after the damage has been done.