BRANDING: The seven ages of B2B marketing
B2B marketing has changed virtually beyond recognition in the last 60 years, and with the pace of change accelerating Alex Blyth charts the evolution, and asks, ‘which way now?’
Later this year the Olympic Games will come to London for the first time since 1948, and the Queen will celebrate 60 years on the throne. In among the running, jumping and flag-waving there will be some retrospection. We will look back onto a now almost vanished time, an era of post-war rationing, when the world was a much larger place and no one had even imagined an electronic calculator, let alone a computer, or the internet, or social media.