Building your own tech: How to do it and when to bother

Self-built tech is on the rise in B2B. It no longer sits in the lap of specialised vendors, as agencies and clients take on building unique software and machinery to service their business. Molly Raycraft sits down with Clive Armitage, founder and CEO of Agent3, to discuss the concept

If the three little pigs from that well known nursery rhyme taught us anything, it’s that building your own house, or in this case tech, can go very wrong. One strong wind and it can all fall down. For B2B marketers, the big bad wolf comes in the form of security issues, low traction and dwindling UX. But choose correctly and you could have the delights of a system that has everything you want, services your every marketing need and is comfortable to use.

This feature has been written exclusively for our members. Membership is free and only takes five minutes to complete, giving you access to the following:

  • Where to start once you've decided to build your own tech.
  • Which pieces of tech are better suited to a self-build.
  • Are agencies that build their own technology a threat to the vendor space?