Buyersphere 2015: key findings

The customer is always right; so it makes sense to find out what they’re thinking. Alex Aspinall shares insight from the Buyersphere 2015 report 

There’s no lack of research projects purporting to offer marketers insight into how to go about achieving their objectives more easily, quicker and more profitably. They are usually written by consultants, agencies or publishers and they generally represent a mixed bag of quality offerings and copy-and-paste advice you’ll have heard before. There are relatively few reports, however, that offer straight-from-the-horse’s-mouth, insight from the most important people in any business operation: the customer. The annual Buyersphere is one such report.