BUYERSPHERE REPORT: Where have all the buyers gone?
We analyse the results from the latest B2B Buyersphere report
The impact of the digital revolution and the rapid proliferation of marketing channels, tools and techniques is having a profound impact on how B2B brands talk to their audiences. But whilst the likes of blogging, social media and online video are very exciting opportunities to potentially engage your customers, how much do buyers really use them? And how does this compare with more traditional forms of media?