You are here

CAMPAIGN OF THE MONTH: Adobe busts marketing myths

Adobe didn’t mince its words in its latest campaign when it came to airing the frustrations of marketers. Gemma Huckle reports

Not usually known for being provocative or daring, Adobe has adopted a risqué approach for its latest campaign, ‘Metrics, not myths’.

The campaign portrayed its new solutions as valuable tools for marketers who want to debunk the common misconception that marketers are disconnected from business results, as well as other top myths about digital marketing that continue to trouble brands.