Ansarada’s released a gaming app to highlight their brand and connect with prospects

Australian technology company Ansarada was looking to make a mark on its industry by doing something its competitors hadn’t done before. The niche company, which develops virtual data rooms for mergers and acquisitions (M&A), has long been a challenger brand to two dominating US companies. Hard-work and creativity was necessary for it to increase brand awareness. It felt the best way to do this was via gamification, and launched The M&A Game.