CAMPAIGN OF THE MONTH: BAE Systems stands out
BAE Systems’ futuristic exhibit stood out at the UK’s biggest arms event. Jessica McGreal investigates the tricky topic of defence marketing
Recently event marketing has fallen from the spotlight, with content campaigns becoming the new star in B2B. However, this doesn’t mean marketers should be ignoring the possibilities events bring. BAE Systems’ new stand shows that with the right strategy, content and budget, face-to-face marketing is still number one.