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CAMPAIGN OF THE MONTH: Best of British

The Government’s latest campaign targeting SMEs showcases what’s great about Britain. Gemma Huckle investigates

William and Kate, a stiff upper lip and a dry sense of humour arguably epitomise everything that’s great about Britain. Our pride at seeing other Brits succeed, such as Andy Murray at Wimbledon, and the great Olympic spirit can be transformed into an unflappable determination to succeed. It was this strong British characteristic that the Department for Business, Innovation & Skills (BIS) sought to leverage in its campaign showcasing the best of British.