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Campaign of the month: Business mobile is back

Nokia launches £1 million campaign in a bid to become the UK’s next business mobile and demonstrate that business mobile is back in B2B Marketing.

Mobile has changed dramatically over the last 10 years and somehow within this change the business mobile market has nearly collapsed, helped by the death of BlackBerry and the popularity of bring your own device (BYOD). However, we have now entered a new era of mobile technology and Nokia is ready to offer business customers an alternative business phone. Not traditionally associated with business, Nokia has a high hurdle to get over – aiming to grow its presence in the business phone market from 13 per cent to 20 per cent by the end of 2014.