CAMPAIGN OF THE MONTH: Catlin Group embark on an Arctic adventure
Environmental sponsorship programme boosts brand awareness and broker relations for Lloyds of London insurer Catlin Group. Victoria Paley reports
Environmental sponsorship offers a powerful marketing and communications opportunity for businesses. Despite this, it is a relatively under-used marketing option in B2B. Which is why embarking down this route can help brands cut through market noise and stand out from the crowd.
This was the case for global insurance and reinsurance company Catlin Group who embarked on an impressive environmental sponsorship programme in order to increase its brand awareness among key stakeholders and its wider community. The sponsorship programme in the Arctic Ocean has so far spanned two years of activity and generated massive media coverage.