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CAMPAIGN OF THE MONTH: Citrix Online ventures offline to reach its target market

Citrix Online is targeting small businesses in the same way it might target consumers in its latest B2B campaign, because it deems them to be similar in terms of their decision making. The campaign is designed to promote its product GoToMeeting - software that enables meetings and presentations to take place online - and drive customers to the website and to take up the 30-day free trial