CAMPAIGN OF THE MONTH: DM is not dead

Print Power’s ‘Touched by DM’ campaign proves print is creative, effective and produces results. Jessica McGreal reports 

With the world’s ever increasing obsession with all things digital, it’s fair to say great DM campaigns are few and far between. However, Print Power, a company dedicated to promoting print media in modern integrated marketing programmes, understandably realises the vast benefits of DM.