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CAMPAIGN OF THE MONTH: Driving Ford forward

Ford Retail are urging customers to ‘TrustFord’ in its latest B2B campaign

Buying a car is probably the second biggest purchase you’re likely to make in your lifetime and it’s essential you trust the dealership and automotive company you’re buying from. Trust is even more vital when purchasing a fleet of branded vehicles that your business will rely on to be successful. Ford Retail’s rebrand asks its customers to do just that: ‘TrustFord’.