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CAMPAIGN OF THE MONTH: Epson transforms inkjet printers with 3D campaign

Epson adopted a 3D digital campaign to highlight the benefits of its business inkjet printers. Gemma Huckle reports

The number of brands choosing to migrate their advertising campaigns into digital realms in order to enhance and better deliver their campaigns is growing. But as more companies utilise and capitalise on digital channels, how hard is it to create a campaign that is unique?

To make sure it stood out from the crowd, printing and imaging company, Epson, launched a flagship digital campaign using a combination of video, 3D animation and rich media formats.