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CAMPAIGN OF THE MONTH: Fairmont Hotels got the art factor in its latest campaign

Luxury hospitality brand, Fairmont Hotels & Resorts, opts for trade events and the power of art to promote its worldwide resorts to tourism professionals. Paola Bonfanti reports

The high-end luxury hotel market has grown crowded recently, making it extremely challenging for its players to cut through the competitive field. To make sure it stood out from the crowd, luxury hospitality brand, Fairmont Hotels & Resorts, launched a highly creative marketing campaign targeting an international B2B audience, and used a trade travel and tourism event as its launching platform.