CAMPAIGN OF THE MONTH: FedEx has the world in its hands

Courier giant's advertising campaign uses 3D wizardry to capture the attention of a global business audience. Victoria Paley reports

The world's largest express transportation company, FedEx, has launched an innovative new 3D advertising campaign that aims to boost brand awareness and values across an international landscape. 'FedEx delivers to a changing world' incorporates a groundbreaking digital web experience with the aim of putting global business trends and insights at visitor's fingertips.