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CAMPAIGN OF THE MONTH: Fur figures

Whether you’re for fur or against it, IFF prove fur is worth billions in new campaign

The International Fur Federation (IFF) has launched a new global ad campaign to highlight the economic value of fur to businesses and politicians. Worth more than $40 billion worldwide (a similar size to the global Wi-Fi industry), whatever your ethical stance, it’s difficult to argue that fur doesn’t add value to the economy.