CAMPAIGN OF THE MONTH: Infor takes on the ERP 'Big Boys'
Business software provider Infor is determined to give industry leaders, SAP and Oracle, some competition by launching its first global campaign since its inception seven years ago. At the heart of the seven-month campaign are a pair of satirical characters designed to represent the 'uncaring, bloated and big-business mentality' of its competitors.
The campaign is designed to raise brand awareness and is targeted at senior decision makers in IT companies and businesses with 500 plus staff members. It will encompass print, out-of-home (OOH), online and social media marketing.
Developed by American agency, PJA Advertising and Marketing, it first took shape last year and dropped in the US on November 2. PJA approached Banner to be its European partner and the agency led the roll out across the UK, France and Germany where it ran from February. It will run from May across Asia-Pacific.