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CAMPAIGN OF THE MONTH: John Deere launches its own chat show

Global manufacturer, John Deere, creates ‘Chatterbox’ for its latest crowdsourcing campaign to help lead new product development. Victoria Clarke reports

There’s a strong sense of community and team spirit within the agricultural and construction industries, and its this element that international manufacturer John Deere seized upon in its latest campaign. The ‘You’re on’ campaign focused around the concept of listening to, and celebrating, those who use John Deere equipment, and was created alongside global agency Gyro. John Deere equipment has always been designed by its users, and the campaign’s objective was to reinforce this message, as well as provide the entire industry with a platform to share its voice.