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Campaign of the month: Lloyds Banking Group’s national pride inspires SME campaign

Lloyds Banking Group has launched a two-pronged patriotic campaign to support small British businesses. Alex Clarke reports

It’s no mean feat to launch two campaigns for two separate banks, advertising the same product and delivering predominantly the same message.

Yet, Lloyds Banking Group has released an ambitious, two-fold advertising campaign targeting small British businesses; one from its flagship Lloyds Bank, and the other from the Bank of Scotland.