CAMPAIGN OF THE MONTH: Modern makeover for Dulux Decorator Centres
Dulux Decorator Centres launched a new brand identity to create a splash in its sector and stand out from the competition. Victoria Clarke reports
Dulux Decorator Centres (DDC) is part of AkzoNobel, the world’s largest paint and coatings company and a world-leading chemicals producer. It recently underwent a significant rebrand in order to position itself as market leader in the decorating sector.