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CAMPAIGN OF THE MONTH: Modern makeover for Dulux Decorator Centres

Dulux Decorator Centres launched a new brand identity to create a splash in its sector and stand out from the competition. Victoria Clarke reports

Dulux Decorator Centres (DDC) is part of AkzoNobel, the world’s largest paint and coatings company and a world-leading chemicals producer. It recently underwent a significant rebrand in order to position itself as market leader in the decorating sector.