CAMPAIGN OF THE MONTH: Royal Mail delivers new DM facility

Royal Mail’s new initiative, MarketReach, aims to make running an integrated or stand alone DM campaign as simple as possible. Gemma Huckle reports

In June, Royal Mail launched MarketReach to provide companies with a full suite of mail solutions to help grow their businesses.

Royal Mail said it was looking to increase its share of the marketing mail market by positioning itself as a ‘media owner’, rather than an industry advisory body. The organisation has brought more than 20 partners onboard to ensure MarketReach offers a broad range of products and services.