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CAMPAIGN OF THE MONTH: Saxo Cycling

Saxo Bank launched a Tour de France-themed video marketing campaign to connect with international prospects. Jessica McGreal reports

Video is one of the most popular and most effective types of content marketing. YouTube’s monthly visitors have now reached the one million mark and video advertising is worth a whopping £1.3 billon in the UK alone. Online video content is a simple, translatable route to the world stage. It comes as no surprise then, last month the marketing gurus at Saxo, the online Danish investment bank, launched an online video campaign.