CAMPAIGN OF THE MONTH: Servcorp undertakes unique sponsorship challenge to boost global brand awareness
Servcorp provides virtual office space and serviced office solutions for businesses around the world. Keen to grow its global network of offices, particularly in the UK and US, it has embarked on an innovative campaign that aims to show – rather than tell – its audience exactly how its products and services can help their businesses.
The campaign aims to engage its target market with its unique and entertaining content that integrates social media, traditional press and documentary-style video. Each city that Eckersley-Maslin visits to do business in is captured in a visually engaging ‘webisode’, which is then broadcast on multiple websites linked to the campaign, including www.virtualoffice.com, www.smallestmultinational.com and YouTube. Eckersley-Maslin then intends to submit a film of his efforts to the Guinness World Records as evidence to support his attempt at the smallest multinational business.