CAMPAIGN OF THE MONTH: Superhero success for SCM Pharma's brand campaign

Pharmaceutical contract manufacturing organisation, SCM Pharma, used comic-inspired illustrations to create brand awareness and promote its services. Gemma Huckle reports

SCM Pharma, who offer outsourced manufacturing capabilities to both pharmaceutical and biotech companies, specialise in the production of sterile products (e.g. drugs in vials, syringes and ampoules). Its new super powers-themed campaign features two characters, ‘Radioactive Ray’ and ‘Potent Pete’. The illustrations currently appear on the company’s website and all promotional materials.