You are here

Campaign of the month: UBS redefines brand image through personal focus

UBS is awarded 'Campaign of the Month' for its first brand campaign since 2009 aims to redefine its detached image

Swiss bank UBS is eager to present itself as a more personable firm while looking to banish the impersonal reputation that global brands often tend 
to generate.

To spearhead its first ad campaign since 2009, UBS hired Johan Jervoe as its CMO, who previously held senior marketing positions at Intel and McDonalds.