CAMPAIGN OF THE MONTH: Video DM
3MGTG used an innovative video/DM hybrid solution to promote its outdoor digital offering to display and graphics professionals. Victoria Paley reports
The out-of-home digital signage market has boomed over the last few years, witnessing the blossom of new cutting-edge technology-driven screen applications. Challenged with raising awareness of its enhanced offer of digital installations, 3MGTG launched an innovative marketing campaign.
The company opted for a direct mail campaign, but it revisited the channel by incorporating up-to-date screen technology to produce a unique video mailer.