Campaign of the month: Volvo Trucks goes viral

Volvo Trucks’ new video campaign has already been hailed ‘best B2B video of all time.’ Jessica McGreal investigates what made this video go viral

B2B marketers across all sectors have spent substantial time wondering: ‘How can we make a viral video?’ Well, Volvo Trucks has proven that apparently with a Hollywood star, a world-class stunt and a fantastic soundtrack you can accumulate over 59,000,000 YouTube views (and counting) in a matter of weeks, with the likes of Channing Tatum uploading their own parody sketches.