CAMPAIGN OF THE MONTH: Xerox means real business
Xerox's new multimillion pound B2B global marketing campaign is aiming to reshape its brand identity and position itself as more than just a copier enterprise
Launched in the US at the beginning of September (rolling out in the UK, France and Germany in October), the campaign 'Ready for real business' is designed to draw attention to Xerox's expanded service, offering business processes and document management. It also aims to raise awareness of its new ability to handle clients' back office work.
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