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CASE STUDY: Patient Safety First

Online educational campaign uses to deliver highly targeted messages to senior-level medical professionals

Patient Safety First’s (PSF) campaign – of the same name – seeks to reduce harm to patients through changing clinical practice. The campaign is sponsored by the National Patient Safety Agency (part of the Department for Health), the NHS and The Health Foundation.

Sponsors of the campaign required – the UK’s largest and most active online network of doctors – to develop a digital educational programme designed to encourage the implementation of safer practices and to reduce harm in the secondary care setting.