Caught in a maelstrom? How to lead your team through a crisis

Nobody wants to believe a crisis will happen to them – but you can bet your luck that what you don’t plan for will bite you on the butt. Molly Raycraft gathers advice on navigating those stormy waters.

A crisis is like a shark attack. One moment you’re swimming through calm blue waters, the next a risky predator torpedoes from beneath your feet, clamping you in its jaws. In this moment of terror, you must make multiple decisions and your survival will depend on them.

“Staff look to management for clear leadership and guidance in crisis situations, therefore it’s down to leaders and management to ensure their teams have the infrastructure, skillset, knowledge and training to feel like they are well prepared to execute the required actions in difficult situations,” says Pamela Ghosal, head of marketing and communications EMEA at OKI Europe.

Fortunately, most have a crisis management plan, which although won’t cater to all eventualities, does offer a framework on how to react and guide staff and customers through the tumult. 

“More and more businesses are realising they need to have something in place should a crisis occur,” explains Lisa McGauley, head of PR and content at Fox Agency. “I’d be incredibly surprised if any of the FTSE 350 didn’t have a crisis plan in place.”

 This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes five minutes to complete, giving you access to the following:
  • Keeping calm: Maintaining control of the situation.
  • Staying connected: Ensuring your company are operating in cohesion.
  • Dangerous currents of a crisis: Avoiding traps that could pull you under.
  • Fact-finding: Deciphering what's true and what's a rumour.
  • Crisis checklist: The essentials you need to cover when setting up a crisis plan.