Considering ABM? These are the questions to ask
ABM could deliver big rewards for your business, but is it suitable for your company? And are you in the right position to achieve success?
The feature answers the five questions you need to be asking to establish a playbook for your company’s ABM:
- How well aligned is your sales and marketing?
- Who should you target?
- What should you use technology for?
- What marketing content should you use?
- How will you measure its success?
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