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For all types of organisation, communicating with investors (existing and potential) is an essential requirement, particularly for larger companies with a more diverse range of interested parties. After all, existing shareholders will be eager for assurance that their asset is in safe hands, while potential investors are curious about the organisation's future.

Corporate communications – as this discipline is known – can involve anything from the production of financial and annual reports to annual general meetings (AGMs) and roadshows. It is the main medium by which organisations communicate information to shareholders and interested parties in the wider investment community and with whom they sometimes already have a relationship.

As Patrick Barrow, MD of the Public Relations Consultants Association (PRCA), explains succinctly, “Corporate communications is a label for every aspect of communications on behalf of the body corporate.”