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CRISIS MANAGEMENT: Brand overboard

How to react to a brand disaster and manage crisis effectively

In the afternoon heat of 27 July, a sweltering Soho shut down; shops were closed, Oxford Circus tube station closed, people were sent home and the gaudy Piccadilly Circus signs were no more. This was not an accident or a national emergency, but a deliberate power-down by EDF Energy, which struggled to cope with the demand for electricity in the heatwave during the summer. Companies were urged to switch off air conditioning units and power-down in offices, costing businesses hundreds - if not thousands - of pounds in lost earnings.