CRM ANALYSIS: Why marketers need CRM

We reveal why CRM should play a key role in your B2B marketing

The last few years have seen billions spent on customer relationship management (CRM) solutions and yet many organisations feel they have failed to deliver. While it makes intuitive sense that improving customer relationships will improve the bottom line, there is often a lack of evidence to support this notion and some companies actually believe that CRM could damage relationships with long standing customers.