Customer advocacy: How clever B2B brands let their brand advocates do the work for them

Does getting your customers to do your marketing for you sound too good to be true?

This feature explores :

  • How to use tech to create advocates.
  • The difference between customer loyalty and advocacy.
  • How to drive a satisfied customer to recommend your business.
  • The basics of creating a customer community.
  • The importance of focusing on your detractors.

This feature has been written exclusively for our members. Membership is free and only takes five minutes to complete.