CUSTOMER INSIGHT: New uses and legislation for cookies in B2B
Cookies have been with us since 1998 and yet not really progressed much before now. But new uses and impending legislation mean everyone is suddenly talking about them. Alex Blyth investigates
So what exactly are cookies? “Cookies are the mechanism by which publishers, advertisers, ad networks, ad exchanges, demand side platforms and data exchanges store and track information on a visitor’s computer,” explains Cameron Hulett, SVP of publisher solutions at digital consultants Acceleration.