CUSTOMER INSIGHT: The rise of ecommerce in B2B

Online shopping in the B2B space is rapidly growing in popularity. Alex Blyth investigates the rise of ecommerce among businesses   

If any reminder was needed about the importance of the Internet as a sales channel then it arrived recently in the shape of a report by The Boston Consulting Group. Entitled The Connected Kingdom: How the Internet Is Transforming the UK Economy, this report revealed that the UK Internet economy was worth £100 billion in 2009, 7.2 per cent of GDP.  The sector is now bigger than construction, transport or utilities, and it is likely to grow by about 10 per cent a year, reaching 10 per cent of GDP by 2015.

The report also pointed out that approximately 60 per cent of this total is the amount that Internet users spend on online shopping. Indeed, the UK’s attitudes to buying online has been transformed in a decade, and ecommerce has become a key concern for B2B marketers.